You turned off a Facebook ad, but how do you know if it's successful? Of course, you want as many people as possible to click on your ad. At least, when these visitors are relevant to you and actually deliver results to you. Facebook Advertising is increasingly being applied by marketers and is therefore a valuable marketing tool. Still, as an advertiser, it's important to wonder which ads work best. In this article, we'll show you how to analyze the ads and increase ctr.
The Click Through Rate (CTR) is the percentage of clicks per impressions. If your ad shows a high CTR, it means you're addressing the right audience. A higher CTR also results in a lower CPC (cost per click). The relevance score in Facebook also gives an estimate of how relevant your ad is to your audience. The score is between 1 and 10. According to Facebook, 10 means your ad is extremely relevant and 1 means that the ad is irrelevant.
What is a good CTR?
A high CTR does not necessarily mean a good CTR. For example, if your Facebook campaign has an average click-through ratio of 24, but it doesn't result in conversions, then you're not doing well. On the other hand, if another provider has an average CTR of 3 and 50 of the clickers convert, it has 15 new customers per 1000 impressions. You can also achieve results with a low click-through ratio!
However, it is good to keep in mind that ctr, like other important statistics, varies greatly by industry, because there is more competition in certain industries than in other industries.
It's not just ctr that's important. After launching your ads, analyze the following things:
- Your click-through rate or CTR.
- Your cost per click or CPC.
- How many people you have reached.
- The budget you spent.
- The number of leads you have effectively won.
5 tips to increase your click-through ratio
1. Write an attractive headline
According to a copyblogger study, 80 of the people read no further than the headline.
How can you write a better headline for your Facebook ads?
- Ask compelling questions
Get a cliffhanger in your head. Through a mysterious headline, you're keen for curiosity with the reader.
- Add a short cup
The length of your head also plays an important role. Research by Outbrain shows that a cup of 60 to 100 characters provides a higher CTR.
- Put action in your words
Your call-to-action is best placed in the headline of your ad. Because people are going to go on the headline of your ad, even before they start reading the rest of your ad text.
To create a Facebook ad that exudes dynamism, enthusiasm and enthusiasm, it's important to use the right words. Especially the use of 'action words' is well received.
- Use numbers
Several studies show that figures in the ad headline affect ctr.
For example, a case study by Moz shows that the click-through ratio increases by 36 if your head starts with a number.
- Use emojis to attract attention
An A/B test study by Scoro found that a Facebook ad header that contains an emoji scores 241 higher than the ad without emoji. It goes without saying that you use the emojis efficiently to encourage engagement. So it should not draw attention away from your ultimate goal.
2. Write a killer ad text
A study by Blitzlocal shows that a short ad text creates more engagement. As an advertiser, you want to keep the attention span as low as possible. The shorter your ad text, the less your reader has to process, making it easy to make a decision.
3. Use eye-catching colours
Sometimes striking colors can lead to a higher CTR. For example, a colored filter is a good and easy way to make your ad stand out.
On the website About.com you can also see which other colours match well by colour. In addition, a detailed description of the meaning of the colour is given. A very useful tool if you're still in the orientation phase of your new Facebook ad!
4. Use original photos
Stock photos are not distinctive. As an organization, you do your best to distinguish yourself in words and images. Isn't it strange to visually express yourself with images that everyone uses?
Many stock photos are unnatural and do not fit with the Dutch situation. They don't evoke emotion or reinforce your message either. Prefer to show pictures of 'real' customers that visitors can identify with.
5. Offer something for free
For example, you can offer a free e-book or service. Let people provide their data for a free white paper or motivate people to take action by showing part of the white paper. For the entire white paper, they again have to leave the NAW data behind.
If your first ad isn't a hit, just try again. Go at your gut and try to find a mix between being creative and looking at the statistics.
Facebook to be boss?
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