Interactive workshop with 10 parts
The Facebook advertising training consists of 10 parts. In the first part we explain about Facebook and we will draw up a plan to set up a good campaign. We hereby explain the set-up of a campaign. The third part consists of targeting on your target group. We show you how to use the Facebook pixel, create custom audiences and, for example, use remarketing. We then go deeper into the bidding within Facebook.
A / B testing with ad sets
As soon as we have set this up properly, we can start testing with the campaign and create different ad sets to create an A / B test, for example. The next step is to start optimizing the ads within your ad sets.
Analyze, optimize, improve ...
Finally, we will use a number of advanced techniques such as dynamic ads, optimizing your landing page for Facebook and of course analyzing the figures. What is a good CPC, CPL and CPA on Facebook? We have developed a special advertising sheet for this.
Would you like more information about our Facebook Marketing Workshop? We are happy to provide the FB training at your company on location. Of course it is also possible to have the workshop with us office to follow. Please feel free Contact us for more information.