The Instagram plus guide

Door:

-

5/4/2020

Are you already active on Instagram and want to explore the business opportunities? In this Instagram plus guide, we'll tell you more about instagram's latest updates and how to use them for your company profile. You're just getting started, read the Instagram starter guide first.

instagram plusguide banner

1. Ensure engagement

Post relevant content, interact with users who respond to your posts, and respond and like photos and videos on other people's profiles. You can also get more interaction by asking your followers a question or giving them the opportunity to share their opinion seen about a product or service in a comment.

Another way to engagement is to post content from your followers. User generated content contributes to the credibility of information, and credibility plays a role in brand attitudes and purchasing intent.

For example, if one of your followers posts a photo with your product or service, you can then repost it with the repost for Instagram app. However, it is important that you first ask for permission.

2. Use Instagram video

While photos often yield more likes than videos, the latter do provide more comments. Comments mean that a user is interacting with your brand for a longer period of time, allowing you to tie that user to you more quickly as a potential customer.

Stories

Instagram previously took over the Stories feature from Snapchat. That turned out to be a hit: now there are more Instagram Stories users than people who are Snapchat users. Instagram Stories is now used by more than 200 million daily worldwide. These filters also work with boomerang, the rewind function and other formats.

Create a creative story:

  • Face filters

You have a choice of 8 filters, including a rabbit snout, bear ears, glasses and two crowns. You'll find them by going to the selfie screen. With the button to switch cameras you will now see a face, with which you activate the face filters.

Instagram filters
  • Stickers and pinning

Stickers are pictures that you can paste over your photo or video. Like your location, temperature or currently summery things like a flower or sun. You can insert them yourself into the place you want and make them bigger or smaller. And you can add as many as you want.

Instagram stickers

Live

Live broadcasting gives you even more opportunity to interact with your followers. We show you how to start a livestream:

By pressing the "Start Live Video" button and swiping to the right across the screen, you can start a livestream instantly. These can take up to an hour. Afterwards you can choose to share this in your stories. During the broadcast, you can see viewer reactions on your screen, which you can manually pin. Someone who started an Instagram Stories livestream can be recognized by the term "live" under his or her avatar at the top of the image.

Instagram Live

3. Instagram update 2017

Instagram is constantly changing to optimize the social media experience. Yesterday, Instagram launched a new algorithm that will provide more transparency.

  • Sponsored collaborations

First, Instagram wants more transparency on their channel by making it clear to all users which posts are paying. It's no longer a secret that influencers are using Instagram for sponsored collaborations. Apart from the ad or spon hashtags, it is often not clear whether it is advertising or not. Instagram now wants to change that with the Paid partnership tag. This makes it easy to indicate if a post has been paid for:

Instagram plus
  • Grid function

There is also news for the standard user! From now on, you can archive your posts to see if photos look nice in your grid:

Instagram grid

Thanks to this update, you can now relive memories without having to share them with all your followers.

Instagram grid application
Source images: Instagram Press Blog

Want to be an Instagram boss? Then leave your email!

Over de auteur:
LinkedIn icon
Wil jij een online baas worden? Wij maken van jouw website graag een baas op het internet.

Wij bieden alle websites een gratis quick scan aan.
Gratis quick scan!
Online Baas worden?

Laat je e-mail achter voor de maandelijkse baasbrief!

Bedankt voor je bericht!
Er is iets misgegaan met het versturen.
Categorieën
Recente berichten
Deel dit bericht

Wat onze klanten over ons zeggen

5.0 sterren op basis van 43 waarderingen.
Julien Dijkslag , Maart, 2023

Baas & Baas bedankt voor de goede service 🙌. Tot de volgende keer 💪🏼

Rogier van Kralingen , December, 2023

Geeft perspectief en uitstekende service, vooral in tijden waarin marketing overweldigend kan zijn.

Studio Noos , Mar 25, 2020

Wij zijn zeer tevreden met onze nieuwe webshop studionoos.com die is opgezet door Baas&Baas. De communicatie verloopt soepel en er wordt snel gehandeld als wij nog ergens hulp bij nodig hebben. Aanrader!

Heleen Spruijt , Februari, 2020

We zijn superblij met het eindresultaat van onze webshop neeve.com en vinden de samenwerking met Baas & Baas erg goed. De lijnen zijn kort waardoor er snel én efficient geschakeld kan worden.

Royal Moti Mahal
Kuin BV
Orange Capital Partners
Gouden Reael
Bar Italia
Henri Willig
't Klooster Interieurmakers
VondelGym
PANCAKES Amsterdam
DGTL Health
Sup Sup Club
IW-Net
Dappermaentje
Avalon Connect
Hedgehog Company
FunkyVinyl
Eventcare
Kroonluchter
The Sourcing Partners
StellaPower