With all the trends on Instagram, we'd almost forget the gist: create ads that suit you as a brand and your audience, and achieve a certain goal. Sounds simple, but that's often overlooked. That's why it's time to get back to basics and give five logical tips for Instagram advertising.
Don't make it too sales-like
You don't even want it to notice that it's an ad. Of course, your ad should stand out, but if it's too clear that it's an ad, people scroll through it. Then you can whistle at your conversion. Therefore, let the design blend into your organic messages. Therefore, let the design speak and do not use too much text. Inspiring and professional photography or design works best. Is it a product? Then place this subtly and not too much "in your face". Of course you want to sell a product or service or you have another goal (for example, that people visit a page or download something), máár make sure that your ads really respond to a certain need. In short: tell a story, do it professionally and above all visually.
Keep the target group in mind continuously
No one cares what you do or sell. Sounds very blunt, but it really is. People don't care that you've been selling handmade clothes or providing an online service for ten years, it's what's wrong with them. For example: due to the high quality of the clothing, they don't have to buy new clothes for years and enjoy ultimate wearing comfort. Or: after the purchase of the online service you save a lot of time and money and your staff is more satisfied. Just to name a few. This basic principle of marketing is often forgotten, because people like to talk about themselves. Don't wonder what you want to achieve, but what your target group wants to achieve/see.
Be clear & make it easy for the receiver
People nowadays are busy, busy, busy and checking their social media for a while in between. You need to catch their attention quickly – see the previous tips. And once you've done that, you want whoever sees your ad to convert as soon as possible. for example: they download your document or buy a particular product. Make it clear what you expect from the receiver. Keep the caption short and powerful and keep the button clear and descriptive. Think of "Do you want to double your sales through Instagram ads? Download our e-book for free!" [Download e-book. Short, powerful, clear – exactly what you want.
Use video ads
Videos are a fine invention and setting this up as an ad is very simple these days. However, making the video requires a little more time and attention. Once again, we recommend hiring professionals for this. A high quality video ensures that you really build relationships with your target group and contributes to a positive image. Keep all previous tips in mind here. Moreover, it is important to maintain the right size. Most people use their phone vertically, so a horizontal video isn't going to be it.
Test, test, test
You've done everything: you've analyzed your audience carefully, your ads fit their needs and needs well, you've done your stinking best on the design, possibly there's a video ad in between. Now you're almost done, but there's one more important thing to keep in mind: testing is essential. Does the ad achieve the purpose of your campaign? Do you reach the right target audience? Testing your ads is something that never stops and keeps you on your toes. That's what makes Instagram advertising so dynamic.
Want to know more about Instagram advertising?
But how should you actually set up ads? What kind of goals do you have with Instagram ads? What's the point of advertising on Instagram? In our Instagram advertising e-book we deal with all these questions. We take you step by step in the process and give you some tips. Download the Instagram advertising e-book here forfree.
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