These 5 principles for Instagram advertising are most often forgotten

Door:

-

5/4/2020

Marketing

With all the trends on Instagram, we'd almost forget the gist: create ads that suit you as a brand and your audience, and achieve a certain goal. Sounds simple, but that's often overlooked. That's why it's time to get back to basics and give five logical tips for Instagram advertising.

Don't make it too sales-like

You don't even want it to notice that it's an ad. Of course, your ad should stand out, but if it's too clear that it's an ad, people scroll through it. Then you can whistle at your conversion. Therefore, let the design blend into your organic messages. Therefore, let the design speak and do not use too much text. Inspiring and professional photography or design works best. Is it a product? Then place this subtly and not too much "in your face". Of course you want to sell a product or service or you have another goal (for example, that people visit a page or download something), máár make sure that your ads really respond to a certain need. In short: tell a story, do it professionally and above all visually.

Keep the target group in mind continuously

No one cares what you do or sell. Sounds very blunt, but it really is. People don't care that you've been selling handmade clothes or providing an online service for ten years, it's what's wrong with them. For example: due to the high quality of the clothing, they don't have to buy new clothes for years and enjoy ultimate wearing comfort. Or: after the purchase of the online service you save a lot of time and money and your staff is more satisfied. Just to name a few. This basic principle of marketing is often forgotten, because people like to talk about themselves. Don't wonder what you want to achieve, but what your target group wants to achieve/see.

Be clear & make it easy for the receiver

People nowadays are busy, busy, busy and checking their social media for a while in between. You need to catch their attention quickly – see the previous tips. And once you've done that, you want whoever sees your ad to convert as soon as possible. for example: they download your document or buy a particular product. Make it clear what you expect from the receiver. Keep the caption short and powerful and keep the button clear and descriptive. Think of "Do you want to double your sales through Instagram ads? Download our e-book for free!" [Download e-book. Short, powerful, clear – exactly what you want.

Use video ads

Videos are a fine invention and setting this up as an ad is very simple these days. However, making the video requires a little more time and attention. Once again, we recommend hiring professionals for this. A high quality video ensures that you really build relationships with your target group and contributes to a positive image. Keep all previous tips in mind here. Moreover, it is important to maintain the right size. Most people use their phone vertically, so a horizontal video isn't going to be it.

Test, test, test

You've done everything: you've analyzed your audience carefully, your ads fit their needs and needs well, you've done your stinking best on the design, possibly there's a video ad in between. Now you're almost done, but there's one more important thing to keep in mind: testing is essential. Does the ad achieve the purpose of your campaign? Do you reach the right target audience? Testing your ads is something that never stops and keeps you on your toes. That's what makes Instagram advertising so dynamic.

Want to know more about Instagram advertising?

But how should you actually set up ads? What kind of goals do you have with Instagram ads? What's the point of advertising on Instagram? In our Instagram advertising e-book we deal with all these questions. We take you step by step in the process and give you some tips. Download the Instagram advertising e-book here forfree.

Become an online Boss? Sign up for the newsletter!

Over de auteur:
LinkedIn icon
Wil jij een online baas worden? Wij maken van jouw website graag een baas op het internet.

Wij bieden alle websites een gratis quick scan aan.
Gratis quick scan!
Online Baas worden?

Laat je e-mail achter voor de maandelijkse baasbrief!

Bedankt voor je bericht!
Er is iets misgegaan met het versturen.
Categorieën
Recente berichten
Deel dit bericht

Wat onze klanten over ons zeggen

5.0 sterren op basis van 43 waarderingen.
Julien Dijkslag , Maart, 2023

Baas & Baas bedankt voor de goede service 🙌. Tot de volgende keer 💪🏼

Rogier van Kralingen , December, 2023

Geeft perspectief en uitstekende service, vooral in tijden waarin marketing overweldigend kan zijn.

Studio Noos , Mar 25, 2020

Wij zijn zeer tevreden met onze nieuwe webshop studionoos.com die is opgezet door Baas&Baas. De communicatie verloopt soepel en er wordt snel gehandeld als wij nog ergens hulp bij nodig hebben. Aanrader!

Heleen Spruijt , Februari, 2020

We zijn superblij met het eindresultaat van onze webshop neeve.com en vinden de samenwerking met Baas & Baas erg goed. De lijnen zijn kort waardoor er snel én efficient geschakeld kan worden.

Royal Moti Mahal
Kuin BV
Orange Capital Partners
Gouden Reael
Bar Italia
Henri Willig
't Klooster Interieurmakers
VondelGym
PANCAKES Amsterdam
DGTL Health
Sup Sup Club
IW-Net
Dappermaentje
Avalon Connect
Hedgehog Company
FunkyVinyl
Eventcare
Kroonluchter
The Sourcing Partners
StellaPower