How voice search affects your SEO strategy





SEO is growing faster than ever before. Every entrepreneur who takes himself seriously makes the resources and time available for it. This creates more and more new challenges to stay one step ahead of your competitors. One of the most important SEO trends for 2017 is voice search.

When you're on the go and don't have time to type, voice search is a convenient solution. Online search platforms such as Siri, Google Now, Amazon Echo and Cortana, get up to 10 percent of the general search volume on the Internet. Indeed, 55 percent of young people use this feature daily, compared to 41 percent in adults. In fact, according to a research report by KPCB, 50 percent of all searches will be voice-related by 2020.

What do we use voice search for?

To make your website score high in Google, you need to stay up to date all the time, not only because more and more organizations understand the importance of SEO, but also because Google's algorithm is constantly being updated. Especially now that the share of voice search is growing. As a result, search engines are tailored to the searches, making the response more relevant to the user.

According to a Google mobile survey, voice search is primarily used when searching for addresses of physical outlets.

What does this mean to you?

New ways of searching also means new ways of optimizing. The optimization of longtail keyword assignments will receive an even greater share. So customize your content with the following tips:

  • Focus on long tail keywords

Voice searches consist of longer keyword combinations and are generally in questioning form. The number of searches that starts with an interview has increased by 61 percent in the past year. Words like who, what, when, where, why and how are becoming more important. A keyword research also requires thinking about questions that users can ask. To increase the chances of them just ending up on your site, you can create a Frequently Asked Questions page.

  • Importance of local search

Voice search users are usually looking for a restaurant, mall or any other place near them. The online search platforms can localize the user and will tailor the search results accordingly. The search engine then looks at the contact details on your website.

  • Responsive website

Generally, voice search users use their mobile phone. It is therefore more important than ever to make your website mobile-friendly.[caption id="attachment_3096" align="alignnone" width="535"]

Google Mobile Voice Study
Google Mobile Voice Study Infographic (PRNewsFoto/Google Inc.)

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