Google Adwords changes name and environment to Google Ads
Wednesday, June 27, 2018, Google Adwords is changing to Google ads. With the new Google Ads, Google is trying to make more room for machine learning in the paid (campaign) section of the search engine. For small businesses, Google Ads is the most suitable. The big advertisers can use Google Ad manager. A new <a href="https://marketingplatform.google.com/about/" target="_blank" rel="noopener noreferrer">Google Marketing Platform has also been launched.
What is the difference between Google Adwords and Google ads?
With the new Google Ads, Google is trying to make its machine learning more reflected in the SEA campaigns. According to Google, there is talk that more can be automated in the new way of managing campaigns. It is noticeable that the new feature with 'smart campaigns' will also make a big contribution. This is the biggest difference from the old Google Adwords
With the Smart campaign it is therefore possible to quickly set up a number of different sets. This has set up multiple ads in a short time. This should therefore save small entrepreneurs a lot of time.
Explanation Google Ads Smart campaigns
Improve your performance on Google Ads with our tips.