At Baas & Baas we focus on Search Engine Optimalization every day. Of course for our customers but also for our own website. SEO is constantly evolving, which is why we refresh our knowledge once in a while to stay informed. In this blog we share our latest findings and tell you how you can also become a boss in SEO.
Improve the click-through rate
To rank higher in the search engine, Google would like many people to click on your website in search results. With this, these visitors tell us that they have found what they were looking for and are interested in the content. Google will therefore put this page higher than pages that hardly anyone ever clicks on.
But how do you make sure people click on your link? An easy way to get this done is to add numbers to the title and description of a link. Research has shown that people click online more quickly on a link with a digit. Worth a try!
Content marketing plays an important role in SEO. They also say: content is key. In addition to subtly processing keywords, blogs also show that you're an expert in a particular field. A good tip here is to use in a blog, words and topics that customers also use.
In addition, it is important to write recruiting titles with words such as: 'How to', 'The x best', 'The fastest', 'Checklist', 'Guide', 'Tips' and 'Simple'. Provide a motivational introduction and create short and clear sentences that are easy to read. Use keywords and related keywords through the text but don't overdo so.
Lower the bounce rate
This tip also has to do with the fact that Google would like to make its users happy with good content. When visitors leave your website after three seconds, this will be a signal to Google that they didn't like the content. The lower the bounce rate, the higher you will appear in search results. The longer people stay on your website, also called dwell time, the higher you rank.
But how do you take care of this now? First of all, of course, by writing good content and in addition, it can also help to write attractive introductions that encourage people to take action. For example, it is good to make short sentences and you can, for example, link to another relevant page. This keeps people enthralled and they are more likely to visit other pages on your website.
Update old blog posts
Sometimes old blog posts can be supplemented with new information. It may be that the info is no longer up to date or that new tips have been added. It is then a good idea to customize and supplement the blog. This gives you more value to the reader and also has a good reason to share the blog again on social media. Our experience shows that updated blogs posts are increasing in visitors!
Create shareable content
This tip is easier said than done. Most content online is not worth sharing. Therefore, try to distinguish yourself and create shareable content. The more your article is shared, the higher it will appear in search results.
But how do you provide shareable content? Take writing good content very seriously first of all. Plan for a good time, do research and write something new. Complete the article with interesting infographics and images. In addition, use short URLs with the keyword in them and put social media share buttons prominently on the page.
Write articles of at least 1800 words
Where you used to get away with a 300-word blog, Google is now increasingly looking at longer articles. An average page in Google's top results has 1890 words. This means that longer articles are more discoverable simply because they offer more value to the reader. Longer and therefore in-depth articles are also shared more often. So get started.
Come up with your own keywords
When you create original keywords that are relevant to your website, chances are you're number one in search results for these keywords. Try to come up with a term that is neither popular but has potential. This works particularly well for new strategies or tips, for example 'The bosses tip'.
The number of comments under a blog affects the ranking in search results. According to Google, a community on your website can help you move up. When you urge the reader to leave a comment at the end of a blog, you are more likely to have a conversation under the blog. This will only increase the value of the page!
A fairly simple but convenient tip is downloading the Yoast plug-in on your website. This plug-in automatically analyzes the text on a corresponding page. For example, it looks at the title, meta description and the number of words of the text but also at the readability of the text, internal links and images.
How well the page scores, you can tell by the color of the spheres: green, orange or red. However, do not stare drowsy on the green ball, this one is not always right ;) Think of the Yoast plug-in mainly as a tool, not as a substitute for your work on SEO. It remains an automated system.
Finally, we would like to provide you with the best SEO tools of the moment. With these tools, optimizing your website becomes a little easier. Our favorites:
Answer The Public
With this tool you will find inspiration for keywords in a short time. Many companies use the Google Keyword Planner. By using a different tool, you can distinguish yourself. With this tool you can see what questions people have asked on forums, blogs and social media. This results in many relevant and unique keywords!
With this tool you can map the competition of your company. It lists the most popular websites in your niche. This way you can see how these companies are doing and be inspired by it.
Google's mobile friendliness test
With this tool from Google you can see if your website also looks good on mobile phones. Google attaches great importance to this nowadays because most websites are finally visited on a phone. With this tool you can test this in a simple way.
Finally, we call SEObility, a tool that allows you to do a full SEO check of your website. The tool provides insight into things that can be improved, such as pages that load slowly, blocked pages, and technical issues.
What is your ultimate SEO tip or tool? Share it with us!
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