Growth Hacking 4: the Yoast plug-in






A fairly simple but convenient Growth Hack tip is downloading the Yoast plug-in on your website. We gave this tip earlier in our blog with 9 tips to become a BOSS in SEO. Are you curious what this plug-in does and how it works? Read on!

What is the Yoast plug-in?

The Yoast plug-in is a supporting tool for WordPress that automatically analyzes the text on a corresponding page. The plug-in assesses important factors of the on page SEO. How well the page scores, you can tell by the color of the spheres: green, orange or red. It is important that you see the Yoast plug-in as a tool and not as a substitute for your work in SEO.

Why the Yoast plug-in?

If you write a blog post about Facebook Marketing, Google should be reminded of it several times in the blog. The key phrase density is the number of times your key phrase, in this case 'Facebook Marketing', appears in the text compared to the entire text of that page. For example, if you have a 100-word text and 5 of them are a focus keyword, the key phrase density is 5. This percentage tells you if you have used the keyword too little or too much. But where exactly is the Yoast plug-in supporting in it?

Every time you write a new blog, it is important to take into account the SEO of this page. Joost de Valk developed the Yoast plug-in for WordPress. The plug-in isn't going to get you high in search results right away, but it's a useful tool for checking the content. The goal of the program is to make it easier for bloggers to optimize their articles for Google. In addition, the plug-in also checks the general readability of an article.

The Yoast plug-in on WordPress

Snippet preview

The snippet preview is a search result, just as you find it in Google. In this preview you will find a blue clickable link (SEO title), a green url (slug) and the meta description.

yoast plugin snippet preview
Screenshot Boss & Boss snippet preview

SEO title

The SEO title is a catchy phrase that encourages clicks. This is especially important when the title of your blog post is ambiguous. You can recognize the SEO title by the blue clickable link.


A slug is part of a URL that describes the article. The slug is the part that comes after your domain name in the URL and you can recognize by the green color.

Meta description

The plug-in shows how often the focus keyword/keyphrase can be found in the meta description of your blog post. The meta-description briefly and succinctly explains what the article is about. Make no mistake about how important this description is! As with the focus keyword/keyphrase, there is no optimal findability in the search engines without a meta description. So always write a meta description.

Readability analysis

In addition to analyzing the search engine friendliness of the text, the readability analysis focuses on the visitor. The plug-in here looks at the length of the sentences, the use of heads and the handling of an active writing style. The readability analysis helps you to write high-quality web texts.

Yoast plugin readability analysis
Screenshot Boss & Boss Readability Analysis

Focus keyword/keyphrase

The focus keyword/keyphrase is the keyword or are the keywords that characterize the text and therefore the entire page. This is also the term you want to be found on in the search engines. Previously we gave the example 'Facebook Marketing'. Choose your focus keyword/keyphrase as concretely and unequivocally as possible. Try not only to focus on short search terms of one or two words, but also experiment with longer search terms. This is better known as short tail and long tail keywords. [caption id="attachment_12605" align="alignnone" width="833"]

Yoast plugin focus key phrase
Screenshot Boss & Boss focus keyphrase

Keyword/keyphrase density

The plug-in shows at a glance how often the focus keyword/keyphrase can be found in your blog post. The density is the ratio between the total number of words in the text and the number of times the focus keyword/keyphrase appears in the text.

Outgoing links

The plug-in recommends adding external links (links to other sites). Also, the plug-in checks whether these links are being tracked or not.

Text length

In addition, the number of words is counted by the plug-in. It aims for articles with at least 300 words.

Yoast traffic light

Earlier in the blog we explained that you can see from the colors of the spheres how well the page scores. Is the SEO of your blog post well taken care of? Then the ball turns green or yellow. Green equals excellent and yellow equals OK. Is the ball red or orange? Then this means that improvements are still possible.

Do you want to be a GOOGLE boss? Boss & Baas is happy to help you!

Baas & Baas can ensure that your website is found more often by on-page and off-page Search Engine Optimization (SEO) or search engine optimization. By using the right keywords strategically, you will often get the right visitors to your site. It starts with optimizing the website, but this is not enough. By then off-page methods (e.o. link building and content marketing) you can continue to rise in the rankings. Interested? Please contact us!

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Sander Baas
Over de auteur:
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Sander is dé eindbaas bij Baas & Baas. Als ondernemer en online marketeer zoekt hij altijd naar de best mogelijke oplossingen. Daarnaast reist hij graag de wereld rond voor inspiratie en fijne werkplekken. Zijn expertise ligt op het gebied van advertising, webdevelopment, SEO en contentmarketing. Direct in contact komen met Sander? Stuur een mailtje naar

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