Home » Content Marketing
Content Marketing2019-10-01T09: 43: 47 + 00: 00


We believe that a beautiful website is worth nothing without visitors and
that visitors are worth nothing without a website that converts.

More information


Content marketing is triggering your target audience by telling a clear, relevant and credible story. The bottom line is that you share the right information, at the right time, through the right channel with the right audience.

We believe in relevant communication that captivates and entertains your target group. It is therefore important to build a strong bond with your target audience. Because effective storytelling and a well thought-out content strategy, every consumer can turn into an active brand ambassador.



The basis of Content marketing is a good strategy. We focus on creating and distributing valuable, relevant, consistent content. The purpose of this is to attract your target audience. We are also fully committed to engagement in this way you ensure that your target group will produce content about you (earned).

All of this aims to eventually bring in a profitable customer. Combine paid, owned, earned and social media and you are the Boss of the internet. 

  • Relevant content

  • Content strategy

  • Sweet spot

  • Customer journey

  • Earned media

Get started with our free content calendar!

All you have to do is leave your website and email address. You will then receive a content calendar from us. 

With a content calendar you can plan your content in a clear calendar.

Leave your details and immediately receive a content calendar. (It is completely without obligation)


How do we help the customer a step further?2019-01-30T15: 25: 24 + 00: 00

Think of the questions and needs of the customer and how you can respond relevantly with the right content, the right place and the right time. By means of an FAQ, for example.

Which brand story are we going to tell?2019-01-30T15: 25: 40 + 00: 00

There is a huge mountain of content nowadays. This increases the need to claim a surprising and unique brand story. We look for your unique brand story that distinguishes you from your competitors. Storytelling is an effective tool in this.

What type of content do we use?2019-01-30T15: 25: 56 + 00: 00

A thoughtful content approach makes a mix of three types. Basic content (also called help content) answers all the basic questions your target group has (eg FAQ). This content is optimized for search engines and helps you to be found online. With campaign content or hub content put a theme on the map in a short period of time. Top content (also called hero content) determines the branding of your brand. This is content of exceptional quality and is therefore most likely to go viral.

How are we found and seen?2019-01-30T15: 26: 11 + 00: 00

It starts with being found in searches (keyword research and competition analysis help with this) and being present at the relevant touchpoints. However, as the battle for attention is getting fiercer, it is just as important to invest in an active yet effective distribution of your content and create a content plan. A content calendar can help you with this.

Start with content marketing


Boss & Boss | Online Marketing

020 – 2148939

Johan van Hasseltweg 14A
Amsterdam 1022WV
Chamber of Commerce: 70756635

Would you like to know more about our services?
Please contact our specialist Sander.

I agree with the privacy declaration