DO YOU WANT TO BECOME THE
BECOME WITH CONTENT MARKETING?
We believe that a beautiful website is worth nothing without visitors and
that visitors are worth nothing without a website that converts.
Content marketing is triggering your target audience by telling a clear, relevant and credible story. The bottom line is that you share the right information, at the right time, through the right channel with the right audience.
We believe in relevant communication that captivates and entertains your target group. It is therefore important to build a strong bond with your target audience. Because effective storytelling and a well thought-out content strategy, every consumer can turn into an active brand ambassador.
METHOD OF CONTENT MARKETING
Think of the questions and needs of the customer and how you can respond relevantly with the right content, the right place and the right time. By means of an FAQ, for example.
There is a huge mountain of content nowadays. This increases the need to claim a surprising and unique brand story. We look for your unique brand story that distinguishes you from your competitors. Storytelling is an effective tool in this.
A thoughtful content approach makes a mix of three types. Basic content (also called help content) answers all the basic questions your target group has (eg FAQ). This content is optimized for search engines and helps you to be found online. With campaign content or hub content put a theme on the map in a short period of time. Top content (also called hero content) determines the branding of your brand. This is content of exceptional quality and is therefore most likely to go viral.
It starts with being found in searches (keyword research and competition analysis help with this) and being present at the relevant touchpoints. However, as the battle for attention is getting fiercer, it is just as important to invest in an active yet effective distribution of your content and create a content plan. A content calendar can help you with this.