When you have a website, you're most likely using Google Analytics. This allows you to easily see how many visitors come to your website and how they behave. However, many entrepreneurs do not make the most of all analytics capabilities. Even for experienced users, Analytics sometimes still has secrets. In this blog we tell you how to get more out of Google Analytics!
For starters, you can start setting goals in Analytics. This allows you to measure whether a visitor does what you want him to do. Think of filling out the contact form or completing a purchase. Analytics makes it easy to create the goals. Once you've created it, you can keep an eye on the conversion. If you want to go one step further, you can split these results into the channels where they come from. This way you can see what is the most and least successful channel to your website.
In addition to setting goals, you can of course also view the performance of the pages separately. You can pay attention to differences such as:
- Bounce Percentage: The percentage of visitors who visit a single page and click away without interaction
- the exit percentage: the percentage of visitors who leave the website on a particular page
- average time a visitor stays on the page
- loading time
- the goal conversion and attribution: the amount of goals achieved
Think carefully about what these results say. A high bounce percentage does not always have to be undesirable. For example, a high bounce or exit percentage on a contact page is not bad and even logical.
Ads is also part of Google and is a tool that allows you to advertise in the search engine. Ads create ads that are based on keywords you can define for yourself. When you use Ads, it's a good idea to link this to Google Analytics. This allows you to immediately understand what a visitor's behavior is after a click or impression of the ad.
Next to analytics' default tracking code, Google Tag Manager makes information easy to understand. The Tag Manager lets you manage and adjust all tracking codes on your website. For example, you can track events such as the number of times a particular button clicked or a document is downloaded. For more information about integrating Tag Manager on your website, please read our blog about this.
Ultimately, it is important to analyse the whole. You don't have much of loose numbers. Try to draw conclusions from the loose statistics of visitors, hits and page views. Play on this and create action points to achieve the goals. For example, you can perform before and after experiments to see what works and what doesn't.
Finally, it is important to include in a privacy statement that you are using Google Analytics. As of today, 25 May 2018, the General Data Protection Regulation will apply. So make sure you have a privacy statement on your website that shows how you handle personal information.
Do you use Google Analytics? If you have any other good tips, please let us know!
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