This is the blog series in search of the perfect website. Would it exist? In this blog, we're going to dwell on the most important things Google looks for in websites for its ranking that go beyond the average Search Words blog. We've scoured the Google Guidelines for you on that deeper layer for your [...]
In this blog series, we aim for the perfect website. Would it exist? This time we look at storytelling and how it can contribute to perfection. We dive into Hollywood to find out how we can change with the times. In script theory, it's all about transformation. We see a protagonist in a [...]
Would he exist? The perfect website? In this blog series we are looking for perfection! And today we look at one of the most important aspects: the text. And above all, how to keep it engaging from start to finish. Seat straps tight! Make the text challenging Challenge. That is the very first law of all storytelling. From film to [...]
Would he exist? The perfect website? In this blog series we are looking for the answer. Our eighth topic is the art of link building. Read with us! Linking websites - backlinking - is a discipline of its own, and often very underestimated. In our search for the perfect website, link building does not seem direct [...]
Does your company deserve more attention online, but you don't have the time to invest in it yourself? Then we can help you. You don't just come up with an online marketing strategy and it requires the necessary attention. For example, a strategy consists of various forms such as SEO and SEA, but also social media. To give you a picture [...]
A new year is coming and that means that we can make predictions again. At Baas & Baas we always keep a close eye on all developments in the field of online marketing, but the new year is a good opportunity to refresh our knowledge! We take you in [...]
At Baas & Baas we focus on Search Engine Optimization every day. Of course for our customers, but also for our own website. SEO is constantly evolving, so we refresh our knowledge once in a while to keep up to date. In this blog we share our latest findings [...]
Every year, Google announces its plans during Google Marketing Live. This year, it took place on July 10-11 and the focus was on how machine learning can enable advertisers to achieve even better results. In this blog we will tell you more about this and highlight the [...]
You see more and more that companies start blogging on their own website. In addition to selling their services or products, there is a heading with "blog" or "news" where blog articles are posted related to the business. But why are they actually doing this? Shouldn't you leave blogging to the real 'bloggers'? In this [...]
Back in the days, Google results all looked the same. Nowadays you have them in all shapes and sizes. Normal links, a row of images or a graph with information. These different results are caused by certain factors that require different optimization techniques. To give you a little more clarity [...]
