We are Baas & Baas
Full service digital agency
We are Baas & Baas. An agency full of young bosses in the middle of a constantly changing digital world. A world where we'd love to show you around. We believe in data, love a challenge and personal contact. That's why we help our customers just like we would help friends. Wherever we can and always be honest about expectations.
Watch videoContactOur vision
In these times of rapid change and high expectations, the need for authenticity, meaningful experiences, and originality is growing. The challenge is to build an authentic brand with original content, where a strong foundation of reach, interaction, and conversion leads to a lasting connection with the customer.
The market is slowly being dominated by digitally mature companies. It's a winner-takes-all game. That means: every customer interaction measured, optimized, and personalized. Knowing where your target audience is and what drives them. This way, we can communicate the most effective message at every moment and through every channel. Together, we achieve the best online results.
Curious how we can make that happen together? Feel free to drop by. We’re happy to share our insights with you. Once we get started, we make clear agreements. Because without communication, there’s no result. With regular feedback moments, monthly progress reports, and data dashboards, we make the collaboration as transparent as possible.
Are you ready to become an online boss? Let’s team up!
Are you ready to become an online boss?
ContactOur workflow
With our Growth Cycle©, we first bring clarity, calm, and structure to your marketing.
Together, we translate your mission and goals into a data-driven strategy. We do this by combining three services: strategy, online marketing, and web development. Optimization from A to Z, because we believe that online growth requires the full picture.
The bosses team
Baas & Baas has a young and dedicated team. Each of us has our own expertise that he works on with great dedication. We use the best tools and follow the latest innovations and technologies. In addition, daily games of table tennis provide new energy and creativity. This way, we can work with full concentration on things that really matter, more website visitors and online success!

Sander Dijkstra
Creative Director
Sander makes brands. Or does she improve. At home and abroad, award-winning, for almost 30 years. He develops branding & rebranding according to a sharp positioning, for a strong brand story. The result is an appealing logo, a distinctive visual identity and consistent brand applications.

Leon Hamelink
COO
Leon is the strategic marketing boss with 15 years of knowledge in the field. He provides top-level SEO advice, provides a clear structure and helps Baas & Baas to organize business processes more efficiently. We can say with conviction that with his clear approach, Leon is able to achieve results quickly and thus stay ahead of the competition.

Maya Sofer
Junior Google Ads Specialist & Sales Support
Maya is a driven and analytical force within Baas & Baas. She focuses on setting up, managing and optimizing Google Ads campaigns for various customers. She also supports our sales team with strategic insights and analyses. With her passion for data, strong analytical skills and a fresh look at online campaigns, Maya makes a valuable contribution to the success of our customers and team.

Summer Husmann
Online Marketer
Summer is our enthusiastic online marketer. As a Communication Science student, she is creative and eager to learn and has a passion for everything related to online marketing. Summer manages our social media channels and also provides them for our customers. to social media management for certain customers. With her fresh perspective and drive to keep learning and growing, she is a real social queen!

Alba Boss
Office dog
As a Portuguese street soldier, always looking for the best snack deals. She also likes pieces of sausage, ham, cheese or vegetables! Creative brainstorms are Alba's favorite; Alba likes to pull out the best balls. Alba can also be used as a floor mop.

Michel Baas
Founder
Michel is the founder of Baas & Baas. In February 2015, he and his brother Sander Baas started in the attic. Michel Baas is now a specialist in elderly medicine. His dream profession is still a voice prompt engineer, and he occasionally whispers some advice to Sander. Baas & Baas is forever in his heart.
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Tim Douna
Online Marketer & SEO Expert
Tim is the point of contact when it comes to SEO. With his years of knowledge of online marketing and his determination to achieve goals, he is a good addition to the team. He works meticulously with a lot of in-depth knowledge and, with his eye for detail, he always finds opportunities for improvement. With a background in design and a curious nature, Tim contributes to achieving your goals.

Martine Dorrestein
Strategic Web Designer
Martine is a strategic web designer and freelancer at Baas & Baas. Her biggest nightmare is a boring website without a goal, which is why she likes to design unique websites that impress and encourage users to take action.

Hidde van der Plaat
Webdeveloper
Hidde is webdeveloper bij Baas&Baas. Hij haalt veel plezier uit het bouwen van mooie en snelle websites en is altijd op zoek naar manieren om zijn werkwijze te optimaliseren. Met een brede achtergrond in zowel design als development weet hij technische functionaliteit naadloos te combineren met esthetiek. Hierdoor ontstaan gebruiksvriendelijke websites die niet alleen goed presteren, maar ook visueel overtuigen.

Sophie Falkena
Baas Administration
Sophie is the administrative all-rounder at Baas & Baas. She processes all invoices and receipts, keeps the financial overview and also does freelance copywriting for us. Thanks to Sophie, among others, we can keep our hands free to do business!
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Stephan Upperman
Growth Marketer
With Overijssel roots, Stephan brings the sobriety of the province to the capital. After 5 years of experience as an online marketer, he looked for more space for experimentation and the application of comprehensive strategies. That is why he fulfills his role as a Growth expert at Baas & Baas.

Heleen van Keep
Campaign Manager
Heleen is a Campaign Manager and therefore a boss in managing campaigns for Google and Meta. With work experience at Pinterest in Ireland and two Master's degrees, she ensures that the campaigns, in addition to looking tip-top, also function perfectly. She likes to work closely with her customers to make the campaigns a real success.

Zenna van Gaalen
Campaign Manager
Zenna is a passionate campaign manager with a passion for social media and marketing. She works with enthusiasm on campaigns that help customers grow and make an impact. Her drive for sustainability is reflected in everything she does; she is therefore happy to make sustainable and inspiring companies visible and tell their story.

Joris Meester
Web developer
Joris is a freelance web developer at Baas & Baas. The best thing about web development is to recreate a beautiful design in the best possible way. In his spare time, he likes to draw, especially on the train.

Jop Bosma
Web designer
With his eye for color, appearance and layout, Jop is our most creative web design Baas. Where he might be able to brush up on his table tennis skills, he is a real specialist when it comes to designing a website into a true work of art.

Sander Baas
CEO
Sander has been the Online Boss for 10 years. Manager of the Bazen team. In his work, Sander focuses on growth, sales and management within Baas & Baas, focusing on approaching companies that want to make a positive impact on the world, just like Baas & Baas. Sander believes that communication is the foundation of every organization. With good communication, you can build trust, achieve results and achieve your goals. So he can inform, motivate and direct people like no other!

Matthijs Tisserand
Team Lead Web Development & Design
A real boss in building websites and web shops in WordPress, Shopify and Webflow for 5 years; familiar with every platform you need. Technical and practical issues are never too much, there is always a solution for them! With a background in User Experience, he thinks along with your company and pays close attention to the small details. The results always look tip-top and function perfectly.