Hashtags appeared in 2007 on Twitter, the first social media that incorporated it. Nowadays, they are popular in all social networks, but do you know how to use them to take the maximum advantage? Why should I use it? Improve the interaction. There is a direct relation between the use of hashtags and the engagement: [...]
Veel tijd besteden aan de organische sociale media; dat doen veel ondernemers al. De kracht van sociale media kun je daarnaast ook nog in een andere vorm ontdekken. Denk eens aan die mannen of vrouwen die dagelijks een update doen over hun leven - werk, studie, aankopen, hobby’s en dergelijke - aan hun duizenden volgers. [...]
Have you ever read a post that you thought, "this really speaks to me/finds me funny/want to know more about"? Most will say that they have not come across it very often. Creating engagement with the target audience is often difficult. The attention of the user is not easily captured. For that you need In this blog series, we aim for the perfect website. Would it exist? This time we look at storytelling and how it can contribute to perfection. We dive into Hollywood to find out how we can change with the times. In script theory, it's all about transformation. We see a protagonist in a [...]
This is the blog series in search of the perfect website. Would it exist? In this blog, we're going to dwell on the most important things Google looks for in websites for its ranking that go beyond the average Search Words blog. We've scoured the Google Guidelines for you on that deeper layer for your [...]
In this blog series, we aim for the perfect website. Would it exist? This time we look at storytelling and how it can contribute to perfection. We dive into Hollywood to find out how we can change with the times. In script theory, it's all about transformation. We see a protagonist in a [...]
Would it exist? The perfect website? In this blog series we are looking for that perfection! In blog 12 we focus on a hugely important aspect for web shops, namely increasing conversion. And the most important thing we need for this is focus. For marketers, the work is overwhelming at times. We are [...]
Being present in real time on someone's phone, tablet or desktop. With going live, it's possible. Nowadays, this can be done on almost all social media. Think Instagram, TikTok, YouTube and even Facebook! Sounds fun, but what exactly is the added value of this trend? What exactly does 'Going Live' entail and what can you do with it now [...]
Marketing automation, an English term, but so well known in the Netherlands. It is a number one priority for marketers, especially in larger companies. If you haven't heard of it, the 351,000,000 search results on Google will give you an answer, including this article by Baas & Baas. For example, today we're going to cover [...]
Using Instagram hashtags can help you enjoy several benefits. Of course, the hashtags must be of quality if you want to please the Instagram algorithm. Coming up with the right hashtags is often quite a task. This is a process of research, implementation and verification. Today we share with you how to arrive at [...]
How do you get more followers on Instagram? Instagram is still the channel to reach a large target group. Where it was primarily a platform for young people, it is now also starting to grow among the older generation. Instagram is trusted and is an ideal platform to share the necessary photos and videos with the [...]
