You want to be an online boss.
The only question is, where do you start? It is often an entire process that has to be completed in order to ultimately become a strong factor in the market. So having a strategy is very important. Without being clear about this, the chance of achieving a good result is very small. Why? You need a direction and associated goals to stand out from the competition. Without a distinctive character, there is little chance that people will choose your company over other companies. The result: fewer customers and therefore turnover. So, are you ready to grow?
I want to growOur 4 steps for the marketing plan
Step 1
Business analysis
It is important to provide insight into where your organization is now. Within this analysis, we will therefore look at the current use of online, your online performance and how you perform compared to the competition.
Step 2
Brand positioning & identity
Now that we have more insight into your current online position, we will focus on the direction your organization wants to take. To do this, we will work with a so-called SWOT to uncover your vision and mission, organizational goals, USPs and target groups, priorities and interesting product/market combinations, online opportunities and threats, and development areas. Based on this, we determine the best, strategic option for your company. We then create a brand identity file, including logo, corporate identity and pay-off. This explains how you will position yourself as a company and how you will address your target groups.
Step 3
Distribution strategy
The distribution strategy relates to the online channels that you will use as a company and against what budget. Such a choice relates to the brand identity, the set KPIs and the intended target groups. We aim to use the channels in such a way that potential customers are included in a kind of process where they go through the following steps: awareness, consideration, decision. This is also known as a funnel strategy.
Step 4
Content strategy
The final step in the roadmap is the content strategy. Based on the information from previous steps, valuable, relevant content for your target group will be created and distributed. This includes services such as SEO, blogs and white papers.
Sander Baas - Chief Boss
We help our customers just like we would help our friends. Wherever we can and always be honest about expectations.
Create an online strategy together!
We have already worked with several companies to solve challenging issues. This is how companies come to us when they:
- Looking for their brand positioning
- Want to grow their marketing.
- Want more insight into personas and your own customer journey.
- Want to develop a content & SEO strategy.
How to arrive at a good online strategy?
To be successful, it is necessary to make clear definitions and choices in the strategy. Under strategy, we scale business analysis, brand positioning and content marketing.
ContactGrowth Marketing
Wil je groeien als bedrijf en je campagnes scherp richten op de doelgroep die jij wil aanspreken?
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Middels een heldere merkidentiteit kom je tot de kern van je organisatie.
Wat maakt jouw bedrijf uniek? En wordt dit ook zo gecommuniceerd naar het publiek? Middels een heldere merkidentiteit kom je tot de kern van je organisatie.
Lees meerAre you up for the challenge with us?
So online marketing is key to making your organization successful. Of course, we can help you with this. With a team of 18 experts and many more cases, we will make your company a BOSS in the online world.
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