We mainly focused on cold, warm, hot retargeting and a prospecting campaign. First of all, we created more brand awareness with the help of a prospecting campaign. Here we mainly focused on the different interests of the target group, in this case, for example, yoga, sustainable products & sports.
We then started working with cold, warm and hot retargeting, showing different advertisements per target group. The deeper the target group is in the funnel, the better we can convince them to make a purchase.
Baas & Baas has been working with Yogisha for several months, this collaboration has yielded some very good results.
With the help of the different campaigns we have more than 100 realized online purchases.
Range & CTR
In total, almost 800,000 people have been reached by the various Facebook campaigns. Here is an average CTR (Click Through Rate) of this 1,8% achieved. The average CTR in the Netherlands is around 1.50% (FrankWatching). With the CTR achieved, we are therefore above average!
CPC & CPM
With an average CPC (Cost per Click) of € 0.19 and a CPM (Cost per 1000 views) of €3,41 advertising on Facebook is a very cheap variant. In addition, you can reach the target group very accurately. The average CPC in the Netherlands is around € 0.70 and the average CPM € 5 (FrankWatching). With the grades we have achieved, we are well below this!
Summary of the benefits of Facebook marketing
- More visitors to the website
- Generate more leads or sales
- Reach potential target audience
- Inexpensive way to advertise
- Results-oriented campaigns
- More sales, customers and online success for your company