Project Description

Yogisha

Yogisha is the yoga shop in the Netherlands with several shops spread across the country. Yogisha's goal is to offer a range that consists entirely of sustainable products of high quality. Think of products made from recycled plastic, bamboo or organic cotton. Everything you need for yoga can be found at Yogisha.  

Issue

Yogisha wanted to realize more online sales with the help of online marketing campaigns. The goal was to eventually open new stores across the country, but this required more brand awareness. We have devised and set up a complete Facebook strategy especially for Yogisha. Yogisha's potential target group is mainly on Facebook & Instagram, so it would be a missed opportunity if we did not respond to this.  

Solution

With the help of online marketing campaigns we could ensure that more online sales could be realized. During these campaigns we first created more brand awareness, later we specified the different campaigns by age. The focus is currently on ages 25-64.

Once enough brand awareness has been built up, we switched to retargeting the target group, which ultimately resulted in additional online sales. Different texts and images have been used so that the target group is addressed in different ways.

Strategy

We mainly focused on cold, warm, hot retargeting and a prospecting campaign. First of all, we created more brand awareness with the help of a prospecting campaign. Here we mainly focused on the different interests of the target group, in this case, for example, yoga, sustainable products & sports.

We then started working with cold, warm and hot retargeting, showing different advertisements per target group. The deeper the target group is in the funnel, the better we can convince them to make a purchase.

Results

Baas & Baas has been working with Yogisha for several months, this collaboration has yielded some very good results.

Sell online

With the help of the different campaigns we have more than 100 realized online purchases.

Range & CTR
In total, almost 800,000 people have been reached by the various Facebook campaigns. Here is an average CTR (Click Through Rate) of this 1,8% achieved. The average CTR in the Netherlands is around 1.50% (FrankWatching). With the CTR achieved, we are therefore above average!

CPC & CPM
With an average CPC (Cost per Click) of € 0.19 and a CPM (Cost per 1000 views) of €3,41 advertising on Facebook is a very cheap variant. In addition, you can reach the target group very accurately. The average CPC in the Netherlands is around € 0.70 and the average CPM € 5 (FrankWatching). With the grades we have achieved, we are well below this!


Summary of the benefits of Facebook marketing

  • More visitors to the website
  • Generate more leads or sales
  • Reach potential target audience
  • Inexpensive way to advertise
  • Results-oriented campaigns
  • More sales, customers and online success for your company