Back in the days, Google results all looked the same. Nowadays you have them in all shapes and sizes. Normal links, a row of images or a graph with information. These different results are caused by certain factors that in turn require different optimization techniques. To give you more clarity, we will tell you in this blog what the possibilities of the Search Engine Results Page are.

Depending on what you are looking for

The layout of the SERP depends on what you are looking for. For example, if you are looking for new sneakers, you will see a page with a row of images of shoes, some link ads at the top and organic search results below. If you want to know when it will be a full moon, the page will look very different. No advertisements will appear but a knowledge graph with information. You will also see more organic links.

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The importance of SERP

The first function that you can apply to the SERP as a company is of course that you want to be at the top of the first page as far as possible. Once you are there, it is also important that people click on your link. You can stimulate this by making the title, URL and meta description inviting and, for example, including a 'call to action'.

Advertise in the search engine

In addition to organic search results, you can also place online advertisements to increase your findability. However, the necessary knowledge of Google Ads and determining the right keywords is required to achieve good results. If you do not know much about this, it is advisable to do this engage a specialist. The image ads have recently been displayed on the right side of the page. This gives the list more room for organic search results.

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Use a rich snippet

The piece of text below the link is also known as the 'snippet'. Here you can state what the link is about. A 'rich snippet' shows additional information between the URL and the description. Here you can enter reviews from Google, indicate opening hours or indicate the number of calories in a recipe. This way you can give more information in one line than in a normal 'snippet'. You can create a 'rich snippet' by adding HTML tags to the layout of a page. 

Constant change

Keep in mind that Google is constantly on the move and so is the SERP. So try to strike a balance between paid ads and natural search results on the SERP. In addition, it is wise to take into account the changing maximum number of words for the title and meta description. The more space there is, the more keywords you can put in the text.

Do you want more information about SEO? Then read our blog with 75 SEO tips that you can apply immediately!

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