LinkedIn advertising2021-09-29T09:01:07+01:00


LinkedIn advertising is perfect geschikt voor B2B en heeft interessante advertentiemogelijkheden.

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LinkedIn is ideaal voor bedrijven die zich puur richten op de zakelijke markt. Het is een middel om je boodschap professioneel onder de aandacht van je publiek te brengen. Het belangrijkste van adverteren is om de juiste advertentie op het juiste moment te tonen aan de juiste persoon. Middels de demografische- en geografische gegevens die binnen LinkedIn beschikbaar zijn, is gericht adverteren geen wens meer maar werkelijkheid. Je kunt zelf bepalen waar op het platform je een LinkedIn Ad toont. Dat kan zijn op de profielpagina’s van LinkedIn-leden, maar ook op de homepage, de pagina van de berichten inbox, de pagina met zoekresultaten en de pagina’s in groepen. Ook zijn er verschillende vormen mogelijk: tekstadvertentie, gesponsord bericht of gesponsorde mail. Deze vorm van de advertenties kan ook naar eigen invulling ingevuld worden. Hieronder bespreken we wat deze vormen precies inhouden:

  • Text ad

A text ad includes a title, description, supplemented with an image. In this case, the ad often appears at the top right of a LinkedIn page. This form is often used to collect leads on different LinkedIn pages. In the advertisement you can link to your own LinkedIn profile or another external website.

  • Sponsored Post

A sponsored post is basically an ad as you most commonly see it. This ad appears in a user's LinkedIn feed (the home page with organic content) and beyond. On the basis of such advertisements you can attract new followers for your own page or stimulate interest in your products/services.

  • Sponsored Mail

Do you want to send a targeted message to your target group? This can easily be done with sponsored InMails. Your message can then be seen in the DM (personal conversations) within LinkedIn.

So do you want to reach the business market with marketing via LinkedIn? Then you have come to the right place with LinkedIn ads!

DaaniOnline Marketing Baas
Daani is één van de bazen binnen Baas & Baas die zich richt op onder andere LinkedIn advertising.

Heb je vragen of opmerkingen? Mail dan naar daani@baasenbaas.nl


In total, 8.5 million Dutch people have an account on LinkedIn. Worldwide this concerns 660 million! This number is certainly still growing; more and more people and companies are becoming aware of this medium and its power. You can read about the benefits of LinkedIn below: 

  1. Reach the business market (and thereby generate more reach!).
  2. Your message comes across more serious and professional.
  3. Giving people rise to a need that they were previously unaware of.
  4. Generate more conversions and sales.
  5. Increase brand awareness.

Become a LinkedIn boss?

Start with LinkedIn


The exact approach of your LinkedIn campaign naturally depends on what your goals are with the campaign. On LinkedIn, it is possible to pursue several advertising objectives within each stage of the customer journey. You can think of branding to generating shopping traffic. We use different scientific models, see-think-do and AIDA. Also known for the following phases in the buying process: awareness, consideration and conversion. From this perspective we consider which approach is most suitable. 

Do you already have an idea of the phase of the customer journey that you want to optimize? Below we list for you which objectives there are within LinkedIn. These objectives support the three levels of the marketing funnel: brand awareness, consideration, and conversions. 

  • Increase brand awareness.
  • Stimulate website visits.
  • Increase interaction: find items interesting, comment, share items, follow a LinkedIn page, or click on a landing page or LinkedIn page. 
  • Encouraging video viewing.
  • Generate more leads. 
  • Stimulate shopping traffic.
  • Increasing your online / offline conversions.
  • Gather applicants for your vacancies.
  • Collect leads from candidates interested in career opportunities within your company.


  • Provide a landing page that perfectly matches your ads. A general landing page, such as the homepage, is therefore not desirable in most cases because it does not offer the content that the visitor wants to see.
  • Make sure there is a clear CTA (call to action) on your page that appeals to the visitor to click. That way, there is a greater chance that they will fill in your contact or order form.
  • Test your ads! You can easily adjust and test texts, images, but also target groups within LinkedIn. What is the most profitable? Focus on this and then look further.
  • Short and appealing titles are most effective in an advertisement.
  • Striking image is key. You can still have such good texts, if the ad does not stand out then it is of no use to you.


How does advertising on LinkedIn work?2019-01-31T12: 44: 54 + 01: 00

LinkedIn is ideal for companies that focus purely on the business market. The most important thing about advertising is to show the right ad to the right person at the right time. Advertising on LinkedIn brings this ideal picture a little closer for advertisers. By making use of the demographic and geographic data available within LinkedIn, targeted advertising is no longer a wish but a reality. The combination with a business context in which the advertisements are displayed makes this medium even more powerful. LinkedIn now has more than 4.4 million users in the Netherlands.

How does setting up a LinkedIn campaign work?2019-01-31T12: 47: 05 + 01: 00

Design, set up and set up campaigns

Do you want more brand awareness, more website visitors or more business deals? We ensure a successful LinkedIn strategy and campaign with maximum return. LinkedIn is a perfect medium to approach the business target group in a very targeted manner by means of the demographic and geographic data available within this medium.

How does LinkedIn campaign maintenance work?2019-01-31T12: 46: 57 + 01: 00

Campaign management

Once your campaign is up and running, it's important to keep following it. How effective is the campaign? How do you spend your budget during the day? And how does the target group respond to the advertisements? With daily to weekly campaign management, all campaigns remain up-to-date. LinkedIn campaign management can be canceled monthly.

How to create a LinkedIn company page?2021-06-25T13:25:31+01:00

LinkedIn, an important business channel. However, how do you ensure that you own a business page to generate leads, recruit people or gain publicity?

You can do that in 5 simple steps!

  1. Press the nine dots at the top right of your LinkedIn homepage under the name 'Work'
  2. An option will appear at the bottom with 'Create company page'
  3. Choose a page type that applies to your business (Small Business, Medium/Large Business, Showcase Page, or Educational Institution)
  4. Fill in some details related to your business
  5. Confirm your page by pressing the 'Create page' button
How to create a LinkedIn profile?2021-06-25T13:25:24+01:00

Do you want to take a look at the online business world? Which can! In the following step-by-step plan we will let you know which steps you need to take to create a LinkedIn profile:

  1. Go to https://www.linkedin.com/home 
  2. Press the 'Sign Up' button in the top right corner
  3. Then press 'Join'
  4. Sign up by entering your email address and a password or do this through your Google account
Is LinkedIn free?2021-06-25T13:25:18+01:00

LinkedIn is virtually free. Only if you want to use certain functions such as LinkedIn Learning (training/courses), searching and recruiting talents, generating leads, etc., a certain amount has to be paid.


Are you on the business market with your company and do you mainly want to reach other companies with advertisements? Then LinkedIn marketing is the ideal solution. Even better: we can help you with this. How do we do that? You can read that below:

Intake, campaign funnel, strategy, evaluation.

Through an intake interview, we make a campaign proposal to optimally start and monitor the LinkedIn campaign. Your own input is of course welcome. Baas & Baas is happy to help you develop and launch your strategy. 

  • Campaign funnel

During the collaboration, we will analyze and optimize the advertising campaigns, so that the maximum return from LinkedIn is achieved. We prefer to work in your advertising account and always aim for a good ROAS / ROI. We base our strategies on various scientific models, such as the 'see-think-do' and the AIDA. Both models are also known for the following phases in the buying process: awareness, consideration and conversion.

  • Strategy
  1. What kind of social ads LinkedIn campaign we want to do and how we are going to implement it, we will let you know on the basis of a content plan.
  2. Feedback may be given on this content plan. After all, you are the customer and therefore determine in a sense which way the strategy should go. Comments or comments are therefore always desirable. The more we unite knowledge about, for example, the target group or well-functioning content, the more effective the campaign.
  3. In addition to setting up a good LinkedIn campaign, it is important to have a good basis on which this campaign refers. For example, it is good to look at your own website and landing pages to see to what extent they are well optimized.
  • Evaluation

Of course we will not forget you during this process. By means of a monthly report, we ensure that you are kept informed of the issues that are at play and the results that have been achieved that month. Transparency is central to this. We believe that this is the only way to build trust and establish a strong relationship. 

So, would you like to get the most out of your LinkedIn marketing campaigns? The Boss team is ready for you! With a team of enthusiasm and learned specialists, no challenge is too great for us. Interested? Please feel free to contact us. We are happy to discuss successful solutions with you!

LinkedIn advertising fases
LinkedIn marketing strategie stappen

Free LinkedIn advertising scan

Do you want to know how you can optimally use LinkedIn? Request the free LinkedIn scan now!

Why are we doing this?
Met de gratis LinkedIn scan van Baas & Baas krijg je advies over hoe je je profiel en berichten het beste kunt inzetten. Aan de hand van de scan kunt u een (vrijblijvend) voorstel aanvragen om LinkedIn campagnes optimaal op te starten en te monitoren. Baas & Baas helpt je graag met het ontwikkelen en lanceren van je strategie. Wij adviseren, analyseren en optimaliseren advertentie campagnes zodat het maximale rendement uit LinkedIn wordt gehaald.

Waarom de LinkedIn scan?
– inzicht in het LinkedIn algoritme
– advies over het optimaliseren van je bedrijfsprofiel en je berichten
– gratis scan ter waarde van €300,-

Enter your details and receive a free LinkedIn scan of your company. (It is completely without obligation)


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