HOW TO ADVERTISE THROUGH INSTAGRAM?
You want to advertise on Instagram but are not yet completely familiar with how this should be done. Baas&Baas would like to help you on your way, so that you can grow in your brand awareness and conversions.
Step-by-step advertising on Instagram:
- Facebook Business Manager
To be able to start advertising via Instagram you need a Facebook Business Manager account needed. Ads Manager is the starting point for running ads on Facebook, Instagram, Messenger or Audience Network. Did you create this? Then you can get started!
Within the Business Manager, go to 'ads management' and create a campaign. Within the campaigns you can set so-called 'parameters'. Think of an objective (reach target group, generate traffic, obtain purchases), the target group (who do you want to reach?) and the placement of the ad (Instagram in this case, but Facebook or Messenger is of course also possible). You can also determine what visual materials you want to show to your audience and in which tone you want to appeal to them through the ad texts. Everything set to your liking? Take a look at the final appearance of your ads on different devices. That way you can do a final check to see if your ads are satisfactory and the message comes across clearly.
Now that you've got everything set up, it's time to put your ads online. You can use Ads Manager's reporting tools to check whether your ads are in line with your intended purpose. How do the different elements in the campaign (text, image, target group, objective, placement) perform in relation to each other? Is a variable underperforming? By looking for trends and developments, you can determine what you need to adjust so that you can improve the performance of your campaign.
Are you not yet completely satisfied with certain settings within your campaign? No problem, this can be easily adjusted. This way you can always edit the budget, target group, placement and advertising materials as desired. It is also possible to pause, copy or stop the campaign completely.