Instagram is increasing in popularity. It has become part of Facebook and you advertise on the platform via Facebook. The campaigns are easy to manage via Facebook. Via Instagram itself it is still not possible to post something via the desktop, browser or laptop. You can view your account, likes, followers and other accounts via the browser. Just putting a post online is not enough when advertising on Instagram. It is especially important to find the right mix between the advertisement, target group, timing, atmosphere and engagement. By actively looking for the right hashtags and the right users, your ad can become a conversion blast for your product or brand. It sometimes yields more than 5000 followers in a month.