fbpx
Home » Instagram advertising
Instagram advertising2021-07-20T13:31:22+01:00

DISCOVER HOW TO BECOME A BOSS
IN INSTAGRAM ADVERTISING

Instagram is perfect for reaching your young target audience with great content.
Engagement, followers, likes add value to your brand

More information
Contact

WHAT IS INSTAGRAM ADVERTISING?

Ads, you are probably familiar with that. Instagram advertising is nothing but advertising within the Instagram platform. The ads appear on a user's timeline, i.e. between the organic posts you see daily. Instagram marketing is linked to Facebook. In order to advertise on Instagram, it is therefore important that you have a Facebook advertising account. You can then decide for yourself where the advertisements should be shown; only or Instagram or, for example, also on Facebook.

WHY INSTAGRAM ADVERTISING?

Instagram is booming. It is the platform for this and future generations. Why? It contains a lot of 'snackable content' and people love it. In 2021 Instagram has almost six million users in the Netherlands and more than 30 million worldwide. So enough potential! Especially for B2C in e-commerce, this platform is an excellent opportunity to bring your own content under the eyes of a large audience. This, in combination with the many targeting options and opportunities to create creatives, provide marketers with a powerful channel.

INSTAGRAM CAMPAIGNS
SETTING UP AND MONITORS

Just putting a post online is not enough with Instagram advertising. It is especially important to find the right mix between the ad, target audience, timing, atmosphere and engagement. By actively looking for the right hashtags and the right users, your ad can become a conversion blast for your product or brand.

INSTAGRAM ADVERTISING POSSIBILITIES

You can reach your audience at every stage of the customer journey, i.e. the customer journey with relevant content. The exact approach of your Instagram campaign naturally depends on your goals. We use different scientific models in the design of the campaigns, such as the see-think-do and the AIDA model. Also known for the following phases in the buying process: awareness, consideration and conversion. From this perspective, we look at which approach/strategy is most suitable. This way you can monitor on various KPIs, including:

  • The brand awareness.
  • The number of profile/website visits.
  • The engagement with your posts.
  • Reach within your target group.
  • Number of app installations.
  • Number of video views.
  • Number of leads (lead generation).
  • Number of conversions.

HOW TO ADVERTISE THROUGH INSTAGRAM?

You want to advertise on Instagram but are not yet completely familiar with how this should be done. Baas&Baas would like to help you on your way, so that you can grow in your brand awareness and conversions.

Step-by-step advertising on Instagram:

  • Facebook Business Manager

To be able to start advertising via Instagram you need a Facebook Business Manager account needed. Ads Manager is the starting point for running ads on Facebook, Instagram, Messenger or Audience Network. Did you create this? Then you can get started!

  • Campaign

Within the Business Manager, go to 'ads management' and create a campaign. Within the campaigns you can set so-called 'parameters'. Think of an objective (reach target group, generate traffic, obtain purchases), the target group (who do you want to reach?) and the placement of the ad (Instagram in this case, but Facebook or Messenger is of course also possible). You can also determine what visual materials you want to show to your audience and in which tone you want to appeal to them through the ad texts. Everything set to your liking? Take a look at the final appearance of your ads on different devices. That way you can do a final check to see if your ads are satisfactory and the message comes across clearly.

  • Live

Now that you've got everything set up, it's time to put your ads online. You can use Ads Manager's reporting tools to check whether your ads are in line with your intended purpose. How do the different elements in the campaign (text, image, target group, objective, placement) perform in relation to each other? Is a variable underperforming? By looking for trends and developments, you can determine what you need to adjust so that you can improve the performance of your campaign.

  • Adjust/Check

Are you not yet completely satisfied with certain settings within your campaign? No problem, this can be easily adjusted. This way you can always edit the budget, target group, placement and advertising materials as desired. It is also possible to pause, copy or stop the campaign completely.

FREQUENTLY ASKED QUESTIONS ABOUT INSTAGRAM ADVERTISING

How does advertising on Instagram work?2019-01-31T12: 57: 15 + 01: 00

Instagram is increasing in popularity. It has become part of Facebook and you advertise on the platform via Facebook. The campaigns are easy to manage via Facebook. Via Instagram itself it is still not possible to post something via the desktop, browser or laptop. You can view your account, likes, followers and other accounts via the browser. Just putting a post online is not enough when advertising on Instagram. It is especially important to find the right mix between the advertisement, target group, timing, atmosphere and engagement. By actively looking for the right hashtags and the right users, your ad can become a conversion blast for your product or brand. It sometimes yields more than 5000 followers in a month.

How does setting up an Instagram campaign work?2019-01-31T12: 57: 52 + 01: 00

Design, set up and set up campaigns

Do you want more brand awareness, more website visitors or more followers for your company? We ensure a successful Instagram strategy and campaigns with a maximum return. Instagram is a perfect medium for approaching the target group in a very targeted way through the demographic and geographical data available via Facebook.

How does maintaining an Instagram campaign work?2019-01-31T12: 58: 29 + 01: 00

Campaign management

Once your campaign is running, it's important to keep following it. How effective is the campaign? How do you spend your budget during the day? And how does the target audience respond to the advertisements? With daily to weekly campaign management, all campaigns remain up to date. Management of Instagram campaigns can be canceled monthly.

Who can I reach with an Instagram campaign?2019-01-31T12: 58: 56 + 01: 00

The most popular of an Instagram campaign is liking a post, but the click range and the conversion are increasing. There are mainly women on Instagram. In addition, the educational level of Instagram is very high. More than half of the Instagram users have an education level of HBO or higher.

When can I best use an Instagram campaign?2019-01-31T12: 59: 13 + 01: 00

The timing of an Instagram campaign is very essential. It is important to post at the right time. There are namely peaks reflected in the use of Instagram. Many people try to launch their ad on Instagram in the evening because the range is the largest between 20:00 and 21:00. People are then done working and sitting on the couch. In between watching TV or meeting people, users scroll through their Instagram feed.

How to advertise on Instagram?2019-01-31T12: 59: 30 + 01: 00

You can advertise on Instagram by creating a sponsored post on Facebook. So you must first have a Facebook profile with a company account before you can advertise on Instagram. By linking the Facebook account to an Instagram account, you can also create advertisements for Instagram via Facebook.

What campaign works best on Instagram?2019-01-31T12: 59: 46 + 01: 00

Instagram is mainly intended for beautiful atmospheric photos instead of serious news reports, etc. It is therefore best to use stylistic images. In addition, people find advertising on Instagram a bit uncomfortable. On Facebook, people are already much more used to the sponsored ads that appear between their news feed. The first campaigns on Instagram therefore suffered heavily from the users. The Instagrammers are now used to it and the campaigns work properly.

Become an Instagram boss?

Request information

DO YOU WANT EFFECTIVE INSTAGRAM CAMPAIGNS?

Do you want your products or services to be seen by a larger (younger) audience? This is possible with the help of Instagram marketing. Coincidentally, we can help you with this! How do we do that? You can read that below:

Intake, campaign funnel, strategy, evaluation.

  • Intake

Through an intake interview, we make a campaign proposal to optimally start and monitor the Instagram campaign. Your own input is of course welcome. Baas & Baas is happy to help you develop and launch your strategy. 

  • Campaign funnel

During the collaboration we will analyze and optimize the advertising campaigns, so that the maximum return from Instagram is achieved. We prefer to work in your advertising account and always aim for a good ROAS / ROI. We base our strategies on various scientific models, such as the 'see-think-do' and the AIDA. Both models are also known for the following phases in the buying process: awareness, consideration and conversion.

  • Strategy
  1. We will let you know on the basis of a content plan what kind of an Instagram marketing campaign we want to do and how we will implement it.
  2. Feedback may be given on this content plan. After all, you are the customer and therefore determine in a sense which way the strategy should go. Comments or comments are therefore always desirable. The more we unite knowledge about, for example, the target group or well-functioning content, the more effective the campaign.
  3. In addition to setting up a good Instagram campaign, it is important to have a good basis on which this campaign refers. For example, it is good to look at your own website and landing pages to see to what extent they are well optimized.
  • Evaluation

Of course we will not forget you during this process. By means of a monthly report, we ensure that you are kept informed of the issues that are at play and the results that have been achieved that month. Transparency is central to this. We believe that this is the only way to build trust and establish a strong relationship. 

Dus, wil jij graag het maximale halen uit jouw Instagram marketing campagnes? Het Bazen team staat voor je klaar! Met een team aan enthousiasme en geleerde specialisten is geen uitdaging ons te groot. Geïnteresseerd? Neem vrijblijvend contact met ons op. We sparren graag met je over succesvolle oplossingen!

Instagram advertising fases
Instagram marketing strategie stappen

FREE E-BOOK
INSTAGRAM ADVERTISING

Download the free Instagram Marketing E-book and discover how you can use Instagram Marketing effectively for your company. This E-book explains exactly how you start an Instagram campaign. How do you use the pixels? Why applying retargeting via Facebook is important and why you should never use the 'promote' button.

DOWNLOAD E-BOOK

Free Instagram advertising scan

Do you want to know how you can use Instagram optimally? Request the free Instagram scan now!

Why are we doing this?
Based on the scan, we make a (non-binding) proposal to optimally start and monitor the Instagram campaigns. Baas & Baas is happy to help you develop and launch your strategy. We advise, analyze and optimize advertising campaigns so that the maximum return from Instagram is obtained.

Why the Instagram scan?
- insight into the target group
- advice on budget, strategy & advertising
- free scan worth € 300

Enter your details and receive a free Instagram scan from your company. (It is completely without obligation)

    REVIEWS

    With our landing pages and landing websites, Baas & Baas places us high on important keywords such as “mercruiser repair” and “cheap camping gear”, and we also score very well on “boat repair amsterdam” in our region with our own website. This way I bring in many extra customers.

    Joris Reus, Water Sports Giant

    We would like to thank you for the wonderful website that you have worked so hard on. When they arrive, our guests name the appearance of the website, which means that they make a reservation! Booking.com also told us that it looks professional.

    Marius and Marion, AgapanthusBB

    Baas en Baas helped us, The Partner Sales, enormously during the development of our website. They have done this by coming up with a lot of advice and possibilities. In addition, they have trained us with great patience to maintain the website itself. In addition, they assisted us enormously in setting up our social media with the necessary advice. So for the successful launch of the website and social media, we recommend choosing the transparency, patience and advice from Baas en Baas!

    ThepartnersaleslogoWouter van Kollum, The Partner Sales BV

    Baas & Baas have built an excellent site for our start-up Recommendr in a short time. Communication went very smoothly and the gentlemen were able to translate our company vision into a sleek online platform. I would therefore highly recommend a collaboration with Baas & Baas to any start-up!

    Imme Bertens, Recommendr

    CONTACT

    Baas & Baas | Online Marketing

    020 – 2148939
    info@baasenbaas.nl

    Johan van Hasseltweg 14A
    Amsterdam 1022WV
    Chamber of Commerce: 70756635

    Would you like to know more about our services?
    Then contact our final boss Sander without obligation.

      I agree with the privacy declaration