Wat is Google Ads (SEA)?

SEA staat voor Search Engine Advertising. Het advertentieprogramma Google Ads is een ideale manier om hoog te ranken in de zoekmachine op relevante keywords. Jouw website genereert zo meer relevante bezoekers. Wij ontwikkelen Google Ads campagnes op maat. Een resultaatgerichte opzet van de campagne is cruciaal voor een goedlopende campagne. Aan de hand van een maximum maandelijks klikbudget zorgen wij voor de juiste instellingen, targets en technieken.

Hoe werkt Google Ads?

Bij elke zoekopdracht wordt er een veiling gestart. Vervolgens wordt er een bod geplaatst. De combinatie van het bod en andere factoren zoals relevantie, kwaliteit van de landingspagina en CTR bepalen uiteindelijk welke advertenties vertoond worden en op welke positie in de zoekresultaten ze staan. Met Google Ads betaal je alleen als er op jouw advertentie geklikt wordt.

Hoe werkt het opzetten van een campagne?

1. Keyword research Welke relevante zoekwoorden zijn belangrijk voor de doelgroep? 2. Concurrentieanalyse Welke concurrenten zijn er actief op deze zoekwoorden en wat zijn de huidige best-practices? 3. Campagne setup Een resultaatgerichte opzet van de campagne is cruciaal voor een goedlopende campagne. De juiste instellingen, targeting, opties en tactieken dienen vooraf uitgestippeld te worden. 4. Google Analytics setup Visitor tracking, instellen van doelen, tag manager en Ads conversion tracking.

Hoe werkt het Google Ads campagne onderhoud?

Campagne management en onderhoud Campagnebeheer dient op wekelijkse basis te geschieden zodat het Ads budget zo efficiënt mogelijk wordt ingezet. Door middel van campagnebeheer wordt voorkomen dat er teveel betaald wordt voor zoekwoorden en dat de juiste, relevante en winstgevende zoekwoorden worden bereikt. Ons campagnebeheer gebeurt dagelijks tot wekelijks en is maandelijks opzegbaar.

Hoe weet ik hoe mijn Ads presteren?

Wij meten alle prestaties van de campagnes en maken dit inzichtelijk via een real-time dashboard. De prestaties worden tevens aan het einde van de maand gerapporteerd. Met deze data driven werkwijze wordt het campagne budget optimaal ingezet.

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BECOME WITH GOOGLE ADS?

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Target and conversion-oriented result with real-time reporting.

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SEA CAMPAIGNS
SETTING UP AND MONITORS

SEA stands for Search Engine Advertising. The Google Ads advertising program is an ideal way to rank high in the search engine on relevant keywords. This way your website generates more relevant visitors. We develop tailor-made Google Ads campaigns. Based on a maximum monthly click budget, we ensure the correct settings, targets and techniques.

Free SEA scan

Free Ads scan

Do you want to know how you can optimally use Google Ads? Request the free scan now!

Why are we doing this?
Based on the scan, we make a (non-binding) proposal to start up and monitor the Google Ads campaigns optimally. Baas & Baas is happy to help you develop and launch your strategy. We advise, analyze and optimize advertising campaigns so that the maximum return is obtained from Google Ads.

Why the Ads scan?
- insight into the target group
- advice on budget, strategy & advertising
- free scan worth € 300

Enter your details and receive a free Google Ads scan of your company. (It is completely without obligation)

FREQUENTLY ASKED QUESTIONS GOOGLE ADS (ADWORDS)

What is Google Ads (SEA)?Michel Baas2019-01-31T13: 07: 20 + 01: 00

What is Google Ads (SEA)?

SEA stands for Search Engine Advertising. The Google Ads advertising program is an ideal way to rank high in the search engine on relevant keywords. This way your website generates more relevant visitors. We develop tailor-made Google Ads campaigns. A result-oriented campaign design is crucial for a successful campaign. Based on a maximum monthly click budget, we ensure the correct settings, targets and techniques.

How does Google Ads work?Michel Baas2019-01-31T13: 07: 40 + 01: 00

How does Google Ads work?

An auction is started with every search. Then a bid is placed. The combination of the bid and other factors such as relevance, quality of the landing page and CTR ultimately determine which advertisements are shown and in which position they appear in the search results. With Google Ads, you only pay when your ad is clicked.

How does setting up a campaign work?Michel Baas2019-01-31T13: 08: 29 + 01: 00

How does setting up a campaign work?

1. Keyword research

Which relevant keywords are important to the target audience?

2. Competition analysis

Which competitors are active on these keywords and what are the current best practices?

3. Campaign setup

A result-oriented campaign design is crucial for a successful campaign. The correct settings, targeting, options and tactics must be mapped out in advance.

4. Google Analytics setup

Visitor tracking, goal setting, tag manager and Ads conversion tracking.

How does Google Ads campaign maintenance work?Michel Baas2019-01-31T13: 32: 17 + 01: 00

How does Google Ads campaign maintenance work?

Campaign management and maintenance

Campaign management should be done on a weekly basis so that the Ads budget is used as efficiently as possible. Campaign management prevents overpaying for keywords and achieving the right, relevant and profitable keywords. Our campaign management is done daily to weekly and can be canceled monthly.

How do I know how my Ads are performing?Michel Baas2019-05-07T07: 21: 56 + 01: 00

How do I know how my Ads are performing?

We measure all the performance of the campaigns and make this transparent via a real-time dashboard. Performance is also reported at the end of the month. With this data-driven method, the campaign budget is optimally used.

Want to become a boss with Google Ads?

Request information

REVIEWS

With our landing pages and landing websites, Baas & Baas places us high on important keywords such as “mercruiser repair” and “cheap camping gear”, and we also score very well on “boat repair amsterdam” in our region with our own website. This way I bring in many extra customers.

Joris Reus, Water Sports Giant

We would like to thank you for the wonderful website that you have worked so hard on. When they arrive, our guests name the appearance of the website, which means that they make a reservation! Booking.com also told us that it looks professional.

Marius and Marion, AgapanthusBB

Baas en Baas helped us, The Partner Sales, enormously during the development of our website. They have done this by coming up with a lot of advice and possibilities. In addition, they have trained us with great patience to maintain the website itself. In addition, they assisted us enormously in setting up our social media with the necessary advice. So for the successful launch of the website and social media, we recommend choosing the transparency, patience and advice from Baas en Baas!

Wouter van Kollum, The Partner Sales BV

Baas & Baas have built an excellent site for our start-up Recommendr in a short time. Communication went very smoothly and the gentlemen were able to translate our company vision into a sleek online platform. I would therefore highly recommend a collaboration with Baas & Baas to any start-up!