Wat is de beste manier om een e-mail strategie te maken?

Er is geen beste manier, het hangt af van het doel van je e-mail marketing campagne. Meestal probeer je ‘meer business’ uit je e-maillijst te halen. Er zijn wel een aantal veelgebruikte methodes die goed werken: 1. Probeer te segmenteren 2. Personalisatie, aanhef en afzender met naam. 3. Pakkend onderwerp/titel 4. Juiste frequentie, software, e-maillijsten Het belangrijke is eigenlijk om je e-mail formaat en je content vaak te A/B testen.

Hoe vaak kan ik het beste e-mailen?

Dit hangt van een aantal factoren af. Het belangrijkste is dat je interessante content kan bieden waar je doelgroep op zit te wachten. Dus wanneer jij iedere dag een interessante mail kan sturen die je doelgroep opent en leest dan is een dagelijkse frequentie prima! In de praktijk komt het vaak neer op een maandelijkse e-mailreeks. Je komt er achter wanneer je test met het versturen van goede e-mails! Kijk naar de open rate, click rate en eventuele unsubscribers.

Hoe zorg ik dat mijn e-mail niet in de spambox terecht komt?

Het belangrijkste is om de e-mails te sturen naar een e-mail lijst die je zelf hebt opgebouwd. Het is dus niet aan te raden om e-mails te kopen. Daarnaast moet je formaat er goed uitzien, gebruik een goede afzendernaam, segmenteer je lijst op behoeftes. Daarnaast is het verplicht om een ‘unsubscribe’ functie in je e-mail te hebben. Natuurlijk is het ook zaak om niet te vaak te mailen (spammen) naar je e-mail lijst.

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EMAIL MARKETING
STRATEGY AND STRUCTURE

It is still one of the marketing channels with the highest ROI and therefore offers opportunities for your organization to grow. Campaigns that are properly targeted and timed to perfection can achieve the desired effect. Send newsletters, set up campaigns and build relationships with your customers. We develop campaigns in line with your corporate identity and send relevant content to the sender. With email marketing you keep your contacts informed. Inform your customers about product launches, offers or other important information.

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EMAIL MARKETING OFFICE

Email is a popular channel. It is therefore important that your e-mail catches the eye. For example, a stimulating pre-header can cause your open ratio to increase. Your e-mail is always optimally visible thanks to our responsive designs. We analyze the click behavior of the reader. In this way we gain more insight into which matters attract the most attention. We use this information, improve your e-mails and exclude poorly performing e-mails.

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Good header
Analysis A / B testing
Timing
Sequences
Responsive

FREQUENTLY ASKED QUESTIONS EMAIL MARKETING

What's the best way to create an email strategy?Sander2019-01-31T15: 36: 43 + 01: 00

What's the best way to create an email strategy?

There is no best way, it depends on the purpose of your email marketing campaign. Usually you try to get 'more business' out of your email list. There are a number of commonly used methods that work well:
1. Try to segment
2. Personalization, salutation and sender with name.
3. Catchy subject / title
4. Correct frequency, software, email lists

The important thing is to A / B test your email format and content often.

How often is the best time to e-mail?Sander2020-01-13T10: 04: 26 + 01: 00

How often is the best time to e-mail?

This depends on a number of factors. The most important thing is that you can offer interesting content that your target audience is waiting for. So if you can send an interesting email every day that your target group opens and reads, then a daily frequency is fine! In practice, it often comes down to a monthly email series. You will find out when you test sending good e-mails! Look at the open rate, click rate and any unsubscribers.

How do I ensure that my e-mail does not end up in the spam box?Sander2019-01-31T15: 43: 29 + 01: 00

How do I ensure that my e-mail does not end up in the spam box?

The most important thing is to send the e-mails to an e-mail list that you have built yourself. So it is not advisable to buy emails. In addition, your format must look good, use a good sender name, segment your list according to needs. In addition, it is mandatory to have an 'unsubscribe' function in your e-mail. Of course it is also important not to email (spam) to your email list too often.

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With our landing pages and landing websites, Baas & Baas places us high on important keywords such as “mercruiser repair” and “cheap camping gear”, and we also score very well on “boat repair amsterdam” in our region with our own website. This way I bring in many extra customers.

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Baas en Baas helped us, The Partner Sales, enormously during the development of our website. They have done this by coming up with a lot of advice and possibilities. In addition, they have trained us with great patience to maintain the website itself. In addition, they assisted us enormously in setting up our social media with the necessary advice. So for the successful launch of the website and social media, we recommend choosing the transparency, patience and advice from Baas en Baas!

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